SA Blogger, Style Icon receives E! Africa Pop Culture award

Aisha Baker

South African Blogger and Influencer, Aisha Baker, received the E! Africa’s Pop Culture Award for Social Media on Thursday at their 15th anniversary celebration in Sandton.

Baker founded BakedOnline 10 years ago when she published her first blog bakedtheblog.co.za while she was still a first-year student. She has since grown into a woman who is known not only as an influencer and blogger, but also a businesswoman, style icon, and mother

“I am pretty blessed to run a business I am so passionate about, Baked is all about getting high on life, being fiercely feminine and inspiring women across South Africa and the world,” she said.

Her blog attracted a diverse range of empowered women who were ambitious and stylish. Moving forward she hopes her blog will be a platform for millennial women and moms like herself to interact with content that is relevant to them as women of Southern Africa, the United Kingdom and the United Arab Emirates.

The E! Africa’s Pop Culture Awards will honour influential people in music, fashion, film, TV, social media, philanthropy and Ultimate Pop Culture Icon.