Know your colours as part of your brand

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ESTABLISHED AFRICA
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By Rachel Bashala from MyStylist App

They say first impression count, but don’t judge a book by its cover. This is because just like a company you are a brand, and that brand should know where it’s going and how it’s going to achieve it.

Personal branding is defined as the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal branding concept suggests instead that success comes from self-packaging.

Have you ever wondered why restaurants or fast food chain colours are red? or why most social media colours are blue? Even more so have ever wonder why most politicians wear a red or a blue tie?

Knowing your colour will allow to gain confidence in your next meeting or social gathering. The colour that you choose will say something about your position on a certain issue, it will be your silent voice that speaks louder than you think.

Next time you get ready be sure to remember the following:

Black imparts power; however, too much black can be overpowering. So be cautious not to over-do it and wear colourful accessories.
Pros: Elegance, classy, dramatic, protection, formality
Cons: death, evil and midterm.
Please note: Black is choice for an interview as it indicates authority.

White can help you look clean and innocent. It also can imply that you’re an organized and detail-oriented person.
Pros: Goodness, innocence, purity, fresh, easy, clean, fresh, precision
Cons: emptiness, isolation, pristine.
Like black, White is ideal for an interview, for both men and women.

On the other hand, purple is a rare colour choice. People usually either love it or hate it. Purple signifies royalty, so if you want to appear regal, purple is a GOOD choice. It’s also a sentimental colour that shows uniqueness and artistic creativity.
Pros: royalty, spirituality, nobility, luxury, ambition, wealth. power, elegance, sophistication, artificial, mystery, elegance
Cons: mystery, moodiness, magic

When you think green, think about it as a calming colour that is easy on the eyes. When you want to appear all-natural, green is the way to go. Of course, shades of green make a BIG difference.
Pros: durability, reliability, environmental, luxurious, optimism, well-being, nature, calm, relaxation, Spring, safety, honesty, optimism, harmony, freshness.

As you are aware, yellow is a bright colour that represents the sun. Yellow is harsh on the eyes, so always break it up with other colours.
Pros: Bright and cheerful
Cons: Fear, timing or shy

Orange is a playful colour, that represents learning. As it is a mix of red and yellow, it can also be a blend of those colour personalities. Please do remember though that if you wear too much orange you might not be taken seriously, so use it in moderation if you want to feel young or playful.

As mentioned above, blue is a common colour in all fields of life. Its calming colour. It also represents honesty and trustworthiness, which are great qualities to have.

Red is a colour of action, power and passion. It shows that you want to be recognized when you walk into a room. Red calls for action
Pros: Bold, unforgettable

The inbetweener, gray. It is another neutral colour that makes you look classic, reliable and organized. Always add pop of brighter colour to a gray outfit to avoid looking boring.

When looking into colours such as dark green, navy, charcoal, aubergine, or chocolate brown are all good colours options to command power, whether at a work meeting or socially. They say darkening any colour always adds empowerment.

Peach or rose are good for making friends. These colours often associated with femininity, are soft, approachable and easy to reach out and engage with people. This is a way to feel less overwhelming the other person or feeling less aggressive.

What is interesting to note is that each colour affects your mood on a particular day, so please do your own experiment and look at the effect of colours in your life.

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