The search for South Africa’s undiscovered, unfiltered and raw podcasters is on, thanks to Truth Report’s #TruthPodcasterSearch launched this September.
One such slang-slinging truthteller, Thee Sama Sambit, has taken the South African podcaster scene by storm for over a year now. With his YouTube channel, he has gained over 50K subscribers – and counting – with nothing more than his sharp wit, a smartphone and an iconic mustard-yellow scatter cushion.
This bold 19-year-old from Roodepoort exemplifies the sheer authenticity Truth Report is seeking – in a nationwide competition with prizes valued at a total of R40 000. During a recent Q&A session at the Sugar Hotel in Cape Town, Sama shared some valuable insights into this booming media ecosystem.
“Be yourself because you are one of one. In this world, there is only one person with the fingerprint you have, with the ID card you have, and that is you looking into the camera,” he said. Sama believes the truth is never comfortable, “but it’s the only thing worth speaking”. “Truth becomes truth once it’s backed by proof and belief. Faith backed by an uncontrollable desire makes truth the only thing worth speaking about because the best way to predict the future is to create it,” he adds.
His rhyme-busting sorcery captivates audiences with poetic devices that could devastate any debate opponent. Leaving plenty of room for surprises, Sama also revealed that his ultimate interview subject would be the legendary WWE RAW wrestler John Cena.
By leveraging this recipe for social media success, young voices can soar to podcasting prominence with a R10,000 cash prize, R30,000 in podcast equipment, exclusive merchandise, mentorship, studio time, and their own Truth Report channel.
This opportunity guarantees three winners a national platform to grow their audience, build sustainability and anchor long-term success.
Be inspired by the words of the Thee truly: “The young voice is very important in a nation because that is what the nation is for. It is for the growth and strengthening of a people. And the backbone of those people is youth, because youth is the future. And the only way to hear the future is to let it speak.”
Entries for #TruthPodcasterSearch close on 25 September.
