FNB and Boxer are expanding their strategic partnership following the strong response to their 99c bread offering, with both organisations aiming to help South Africans save on everyday essentials.
The initiative was launched to provide practical support to households facing increasing financial pressure. Since the promotion began a month ago, more than 220,000 vouchers have been issued, representing over R2.2 million in value delivered to customers. Customers have already saved R73,650, with further savings expected as vouchers continue to be redeemed.
The partnership builds on FNB’s affordable bread programme launched with Pick n Pay in 2024. Since then, more than 7.7 million bread vouchers have been issued, with a total value of more than R77 million.
FNB CEO Lytania Johnson said the partnership reflects the bank’s commitment to creating solutions that respond to customers’ everyday needs.
“Many South Africans are making difficult decisions every month about how far their income must stretch. This partnership is rooted in listening to our customers, understanding the pressures they face and responding in ways that make a real difference in their everyday lives,” said Johnson.
Through Boxer’s extensive retail network, particularly in rural and semi-rural communities, the partnership aims to make savings opportunities more accessible to customers across South Africa.
Boxer CEO Marek Masojada said the collaboration is focused on providing meaningful value beyond affordability.
“Our customers are looking for more than low prices alone. They want brands that understand their needs and provide genuine value. By bringing together Boxer’s community reach with FNB’s financial expertise, we are creating solutions that support customers in practical ways,” said Masojada.
FNB said the partnership forms part of its broader strategy to combine banking, rewards and retail partnerships to deliver value beyond traditional financial services.
Christelle Pretorius, Chief Operating Officer at FNB Retail and Business, said businesses need to focus on solutions that fit into customers’ daily lives.
“Customers don’t think in terms of banking products. They think about how to put food on the table, get to work, support their families and manage their lives,” said Pretorius.
FNB and Boxer said they will continue developing new initiatives focused on rewards, accessibility and financial inclusion, helping customers manage everyday expenses while improving financial wellbeing.
